The meaning of custom packaging

There are several important reasons for custom packaging.

The first is branding. The customized packaging can be printed on the company's trademark, brand concept and other relevant information, so that consumers can think of the brand when they see the packaging, such as the packaging of Apple products, simple and distinctive, easy to identify, thus strengthening the brand impression.

The second is to protect the product. Different products have different shapes and characteristics, customized packaging can be designed according to product size, texture and other factors to ensure that the product is not damaged during transportation and storage, like glass products can be protected with customized foam layers.

The second is to improve the consumer experience. Good packaging design can facilitate consumers to carry and use products. For example, there is a handle of the gift box packaging, or easy to tear food packaging, so that consumers feel intimate, and then increase the goodwill of the product.